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Nima Rey — Designer
and Developer
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Nima Rey — Designer
and Developer
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building interfaces that stay clear when the content gets messy.
NR
I build sites that load fast, read well and age slowly.
I design and build for the web, end to end, with one rule I keep coming back to:
if it is not clear, it is not finished, however good it looks.
I work on a small number of projects at a time.
Mostly product, editorial, retail and small studios
I pair plain typography with careful engineering to build sites that feel quick and hold up over years.
My Philosophy
A form builder for teams that outgrew spreadsheets.
A regional food chain that needed one identity across forty locations.
A hardware studio launching its first speaker, from naming to storefront.
A skincare label moving from a marketplace listing to a shop of its own, branding.
Function is the floor. Nothing is allowed below it. What lifts a project above that floor is judgement: what to leave out, what to hold back, and where to spend the one bold move you get.
When every site uses the same components, the difference is the decisions behind them, not the components themselves.
I bring in people I trust when a project needs more hands than mine work
some of my random explorations
with type and aesthetics
Most sites are forgettable. Yours does not have to be.
Most sites are forgettable.
Yours does not have to be.
